Case Study Healthcare UMC August 19, 2024 / November 1, 2024 by Kevin Kang UMC HOSPITAL More than 20 years getting better together. Our relationship with UMC began in 2002, and at that time UMC was viewed as the “indigent” county hospital. But also known as the region’s best trauma center and premier teaching hospital. Over the years, through changes in leadership and the health care landscape, our relationship […] Read more »
Case Study Healthcare Optum August 15, 2024 / October 31, 2024 by Kevin Kang Optum In 2007, B&P started working for a health care powerhouse, Southwest Medical Associates. That was the year the homegrown health care company was acquired by industry leader UnitedHealthcare. Our partnership, which started with public relations services and grew to include creative and media strategy, instantly felt good. Thanks to our deep relationships and PR […] Read more »
Case Study Institutional Nevada State Bank August 14, 2024 / November 1, 2024 by Kevin Kang NEVADA STATE BANK For a decade, B&P developed the brand, media-buying and PR strategies for local favorite Nevada State Bank. But NSB didn’t want to look or feel local, so we took the reins and built up a brand to be reckoned with. When our clients ask us to change or improve their image, B&P […] Read more »
Case Study Healthcare UMC Quick Care July 22, 2024 / November 6, 2024 by Kevin Kang UMC QUICK CARE Our decades with our region’s sole county hospital are a particular point of pride. We approach UMC hospital with the gravity appropriate to a vital community institution, and appreciate the opportunity to switch into a much more lighthearted gear for UMC’s neighborhood clinics. Our latest foray into life’s little accidents hinges on […] Read more »
Case Study Hospitality Resorts World July 22, 2024 / November 6, 2024 by Kevin Kang Resorts World Las Vegas RESORTS WORLD LAS VEGAS When Resorts World opened at the end of June, 2021, it was the first new Strip property in a decade. It was also launching in the middle of the second pandemic year, which dampened its début. When we came on board as RWLV’s agency partner in 2022, […] Read more »