UMC QUICK CARE
Our decades with our region’s sole county hospital are a particular point of pride. We approach UMC hospital with the gravity appropriate to a vital community institution, and appreciate the opportunity to switch into a much more lighthearted gear for UMC’s neighborhood clinics. Our latest foray into life’s little accidents hinges on a truism we’ve all felt: It Happens.
INDUSTRY
Health care
SCOPE
Television, print, digital, social media, out-of-home
PRINT ADS
Outdoor
UMC Online Care
When UMC launched its telehealth service, UMC Online Care, the field of play was wide open. Our brilliant team cut to the heart of any online doctor visit: from the outside, it can easily look like a wildly devolving set of selfies. Until you get to the simple but laser-targeted line. The campaign was a runaway success, exceeding expectations for sign-ups.
OUTDOOR
PRINT ADS
UMC Express Care
DURATRANS
PRINT ADS
UMC Quick Care
For our previous UMC Quick Care campaign, we tried something new: We didn’t hurt anyone. Instead, we leaned into another truth, that anything can happen, at any time. We showed our subjects tipping over the brink into a small calamity—and pulled them back. But, had things gone badly, UMC Quick Care would be there as your neighborhood safety net.
PRINT ADS
